"For event planners who are tired of being a well-kept secret, Marketing Your Event Planning Business offers invaluable advice on targeting talents and targeting clients. It's a wonderful boost for event planners looking to expand their client base." --Lisa Hurley, Editor, Special Events Magazine

In the wake of September 11, and with the ongoing turmoil in world events and the economy, the event planning industry has been hit hard. In what was already a highly competitive industry, many planners and companies are struggling for their business survival.

The question being asked today is how to thrive ? as both an individual and a company ? and not merely survive in this new era of free market conditions. The event planning industry as a whole has learned that it is no longer enough to just plan and prepare for the next series of events. Planners must be ready for the unexpected if they want to be in a strong position to ride out any future economic slumps and still be in business tomorrow. Planners, suppliers and event planning companies know now that if they resist change, they could cease to exist. Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge by Judy Allen shows event planners, event management companies and their clients how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. Allen will show readers how to:

Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients.

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge
Judy Allen
John Wiley & Sons / 047083387 / May 2004